One of the most common questions I’m asked is, “What camera should I buy, or what’s the best camera out there right now?” My candid response may (or may not) surprise you – don’t buy one; rent instead! Purchasing a camera is akin to...
Macro Lens, what is it? A Macro Lens is a unique lens that allows photography or video that is really close to your subject. The official standard for a macro lens is a lens that can project a subject at a 1:1 ratio onto the camera’s sensor at the minimum focal...
RED Komodo Disruption The RED Komodo was released by RED Digital Cinema in October of 2020, an arguably unprecedented and disruptive year for everyone in and beyond the film and video industry. Over the course of the last two decades, as digital motion picture capture...
Canon Sumire, what is it? Canon describes their newest line of Full Frame Cinema lenses, the Sumire’ (Soo-mee-ray) Primes “… like the petals of a flower, our lenses are most beautiful when fully opened.” The Canon Sumire lenses were designed to be used with a...
Sony FS7 is the Cam On January 25th 2020, Magnanimous Rentals celebrated it’s 10 year anniversary by hosting an event showcasing its newest gear, and inviting “This Must Be the Band” to perform three sets of music originated by the band “The...
