What Camera Should I Buy? 10 Things to Consider Before Buying Your Next Camera.
One of the most common questions I'm asked is, "What camera should I buy, or what's the best camera out there right now?" My candid response may (or may not) surprise you – don't buy one; rent instead! Purchasing a camera is akin to buying a car – it's an asset that depreciates quickly. Like a...
Macro Lens Close Encounters
Macro Lens, what is it? A Macro Lens is a unique lens that allows photography or video that is really close to your subject. The official standard for a macro lens is a lens that can project a subject at a 1:1 ratio onto the camera’s sensor at the minimum focal distance. So what does that mean in...
RED Komodo Beauty in a Time of Disruption
Watch our RED Komodo Setup and Overview video and learn how it continues to advance the technological ingenuity that is RED Digital Cinema.
Canon Sumire Cinema Lens Comparison
Canon Sumire, what is it? Canon describes their newest line of Full Frame Cinema lenses, the Sumire’ (Soo-mee-ray) Primes “... like the petals of a flower, our lenses are most beautiful when fully opened.” The Canon Sumire lenses were designed to be used with a wide open aperture to capture a...
We are Moved! 1100 W Cermak Rd Unit 123
We have moved our video equipment rentals operation to 1100 W Cermak Rd in Chicago. We’re still offering our great service at the best rates!
What Camera Should I Buy? 10 Things to Consider Before Buying Your Next Camera.
One of the most common questions I'm asked is, "What camera should I buy, or what's the best camera out there right now?" My candid response may (or may not) surprise you – don't buy one; rent instead! Purchasing a camera is akin to buying a car – it's an asset that depreciates quickly. Like a...
Macro Lens Close Encounters
Macro Lens, what is it? A Macro Lens is a unique lens that allows photography or video that is really close to your subject. The official standard for a macro lens is a lens that can project a subject at a 1:1 ratio onto the camera’s sensor at the minimum focal distance. So what does that mean in...
RED Komodo Beauty in a Time of Disruption
Watch our RED Komodo Setup and Overview video and learn how it continues to advance the technological ingenuity that is RED Digital Cinema.
Canon Sumire Cinema Lens Comparison
Canon Sumire, what is it? Canon describes their newest line of Full Frame Cinema lenses, the Sumire’ (Soo-mee-ray) Primes “... like the petals of a flower, our lenses are most beautiful when fully opened.” The Canon Sumire lenses were designed to be used with a wide open aperture to capture a...
We are Moved! 1100 W Cermak Rd Unit 123
We have moved our video equipment rentals operation to 1100 W Cermak Rd in Chicago. We’re still offering our great service at the best rates!