What is “Magnanimity”?

by | May 22, 2012 | Culture, FAQ | 1 comment

What does Magnanimous mean is often asked by our customers.

It seems appropriate to make clear and assert why we chose our business name. So, what does “Magnanimous” mean? The adjective “magnanimous” comes from word “magnanimity”.

MAGNANIMITY, n. [L. magnanimitas; magnus, great, and animus, mind.] Greatness of mind; that elevation or dignity of soul, which encounters danger and trouble with tranquility and firmness, which raises the possessor above revenge, and makes him delight in acts of benevolence, which makes him disdain injustice and meanness, and prompts him to accomplishments of useful and noble objects.

Magnanimity was in part immortalized by the philosopher Aristotle, who considered it the highest of man’s virtues, arising from the sum of all his virtues. We aim to achieve this in our lives. Our business is an expression of this aim; therefore, it seemed a logical choice. We do not always live up to this standard, but nevertheless, we aim to achieve magnanimity in our actions, business, and lives in order to be…well…magnanimous.

1 Comment

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    The page looks good. I like the picture particularly. Aristotle appears to be telling Plato “Hey, guy, slow your roll there…”


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